We were so sick of looking at those hosiery size charts with endless boxes. When we threw away the old way of designing hosiery with height & weight (or BMI) as the foundation for fit, we knew our approach to sizing was an opportunity to truly display the DAUNTLESS difference.

Because sizing in the hosiery industry was so unreliable, Small, Medium, and Large meant next to nothing. We saw no reason to hold on to terminology that was conusing for most and emotionally confronting for some.

This is why we developed the DAUNTLESS  Fit Quiz. With just 3 questions, we'll find your perfect DAUNTLESS fit. And if you prefer a more traditional take on a size chart, we have a clear table for you to follow to find your size.

 

Brynn picked gender neutral names to represent our sizes.

• Andie is inspired from Andie Anderson, "how to girl" from the classic rom-com How to Lose a Guy in 10 Days.
• For a bit, Brynn thought Jude would have been a pretty cool baby name so that felt appropriate to incorporate into her business.
• Stevie was taken from the icon, Stevie Nicks.
• And Finn was chosen in honour of somebody Brynn deeply respects and admires.

 

We hope that makes sense! And if anything is unclear, please email hello@go-dauntless.com so we can perfect our explanation of DAUNTLESS  sizing.